ADIDAS X HXOUSE CPMP
The HXOUSE x Adidas Creative Project Management Program is a workshop focused on giving emerging creative directors the skill set to create multifaceted experiences that brands are looking to deliver.
Working in collaboration with Sabrina Elewa, Benji Agbeke, Arwa Hussain, Kenneth Song, and Dana Owaida we conceptualized a branding concept for Adidas to be implemented at their Queen St West location.
ASK
Create a window activation highlighting the lifestyle around two iconic products with basketball DNA – The Forum and The Superstar.
BIG IDEA: CREATE YOUR NEXT
Chat started with basketball brought people together, creating an evolving culture that broadened our audience and connected them through sentiment.
We want to honour what made the shoes iconic; you. Our goal is to encourage you to take the next steps into your journey with our shoes.
WINDOW DISPLAY ANIMATION
An animation highlighting the history of the two sneakers.
A glimpse of the passage of time from beginning to present.
An animation highlighting the history of the two sneakers.
A glimpse of the passage of time from beginning to present.
KEY VISUALS
We drew our inspo from the adidas 3 stripes and payed homage to the generation that paved the way, while also representing for the new school pushing the culture forward through streetwear. Bridging the history between both iconic shoes.
WINDOW DISPLAY & IN-STORE MOCKUPS
SOCIAL & OOH MOCKUPS